Salar Kamangar
CEO YouTube

The Media Peraon of the Year Award honours a personality who is an influental figure in the development of today’s media landscape, ultimately playing an integral part in shaping the future of the industry.

This year, Cannes Lions is proud to honor TouTube CEO Salar Kamangar, who leads the video community that one billion people across the globe use to access information, share video and shape culture.

Founded in 2005, YouTube was acquired by Google the following year. Since taking the role in 2009, Salar has overseen the expansion of YouTube into a global broadcast platform. Under his leadership. YouTube’s site design and it’s investments have been reshaped to focus on channels and the emerging content creators behind them. YouTube’s usage has increased to six billion hours of video watches each month, a 50 per cent increase over the past year.

Philip Thimas, CEO of Cannes Lions says, “YouTube has become a global phenomenon under Salar’s leadership. The statistics say it all: more than one billion unique users a month watch more than six billion hours of video.”

But YouTube is more than a formidable communication tool. It has become a key way for people throughout the world to share their cultures and stories.

Salar says, “Content creators and advertisers alike are building successful YouTube channels that tap into a global community of fans, with more than one million of these channels now earning revenue. I’m delighted to accept this award not just on behalf of YouTube hit on behalf of the artists and producers whose creativity has established YouTube as the global destination for videos.”

Google’s ninth employee. Salar’s earls rules at Google includes drafting its first business plan, starting its early legal and finance functions and helping ito found Google’s product team. While leading product management for Google’s advertising and monetization products, Salar and his engineering partner designed and launched AdWords, helping the program grow into a business generating billions of dollars a year. Salar also led product management teams for Google’s web applications, including Gmail and Docs.

Salad was presented with the award on Wednesday 19 June.

(Source: Cannes Lions International Festival of Creativity 2013)

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